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Ecom
Digital Marketers Take Fragmented Tactics to New Targets
Retailers must leverage the benefits of using a variety of digital marketing tactics to differentiate themselves…
Ensuring True High Availability in an Online Retail Environment
Unlike most of the world, an online retail business never sleeps, which means that the systems powering an online…
Live Commerce, Shoppable Videos Turn Viewers Into Buyers
Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that…
Avoid Being the Next Victim of Account Takeover Fraud
A recent report highlights the staggering growth of ATO fraud online. In the U.S. alone, around 24 million…
Brands Put Shoppable Video Ads in the Marketing Toolbox
What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their…
How To Capitalize on Holiday Offers To Drive E-Commerce Sales
These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and…
Adobe Sees 2022 Holiday Season Sales Hitting $209.7B Online in US
Adobe expects consumers to start spending on holiday gifts earlier this year, starting with Amazon's second Prime…
Post-Pandemic E-Commerce Signals Refocus on Omnichannel Operations
Is e-commerce declining or fitting in the post-pandemic world? The answer might well depend on how the limits of…
The Future of E-Commerce Payments in the Metaverse
Is the metaverse it an effective sales channel for retailers? The answer at the present time for most is no. To…
Marketing Advice in a Troubled Economy: Increase Spend or Lose Sales
Businesses should be increasing their market spend as a key strategy to weather the current economic setbacks. Not…