Alibaba Hikes Buybacks to $25 Billion as Crackdown Signals Ease

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(Bloomberg) — Alibaba Group Holding Ltd. ramped up its share buyback program to $25 billion, expanding that arsenal for a second time in less than a year to stanch a $470 billion loss of value during Beijing’s internet crackdown.

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The board of China’s e-commerce leader has approved the program, which will run for two years through to March 2024, the company said in a statement. It also appointed a new independent director in Shan Weijian, chairman of alternative asset management house PAG. Shan, a longtime investor in Chinese companies, will replace Ericsson Chief Executive Officer Börje Ekholm from March 31.

Alibaba’s up-sized buyback represents one of the largest shareholder-reward programs in China’s giant internet industry, and coincides with a re-calibration of sentiment after Xi Jinping and his deputy Liu He pledged to support the economy and markets and finish the clampdown on the tech sector “as soon as possible” — triggering a historic rally in Chinese stocks.

Alibaba’s shares gained as much as 5.4% in Hong Kong on Tuesday. China’s largest companies are only just starting to emerge from a year of unparalleled regulatory scrutiny into sectors from online commerce to social media.

The buyback “signals where company management sees value, and it may also be a bellwether for where they see regulatory action — perhaps we are coming closer to the end of it,” said Justin Tang, head of Asian Research at United First Partners in Singapore.

Alibaba’s Buyback Hike Adds to China Tech Tailwinds: Street Wrap

MS Says China Tech Selloff Far From Over: What to Watch in China

Chinese tech corporations have until recently rarely resorted to big shareholder-return programs like dividends or stock repurchases. But the country’s largest corporations have resigned themselves to a new era of cautious expansion, nearly two years into a bruising internet crackdown that quickly engulfed everything from e-commerce to ride-hailing and online education.

Alibaba reported its slowest growth on record during the December quarter, and Tencent Holdings Ltd. is expected to do the same on Wednesday. E-commerce rival Pinduoduo Inc. reported revenue that missed estimates for the third straight quarter.

Read more: Tencent Stays in Beijing’s Sights Even After $490 Billion Drop

Alibaba acquired 56.2 million American depositary shares under its previously announced share buyback program for about $9.2 billion, Alibaba said in its statement on Tuesday.

Chief Executive Officer Daniel Zhang has sketched out how China’s e-commerce leader will now prioritize user retention over acquisition — a significant shift for a company that achieved massive scale by vanquishing rivals like EBay Inc. and fought rivals in arenas from media to the cloud and commerce.

The about-face underscores a growing realization of the speed with which up-and-coming competitors from ByteDance Ltd. to PDD are drawing users from traditional leaders Alibaba and JD.com Inc., even as the Chinese economy struggles to recover during punishing Covid-Zero lockdowns.

“The Chinese generally believe you shouldn’t waste the bullet when the tide is against you,” Kamet Capital Partners Chief Investment Officer Kerry Goh said. “Could this be a signal that the management believes the worst is behind them especially since Liu He’s announcement last week?”

Read more: Alibaba Plans for New Normal of Low Growth as Crackdown Bites

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