Shopping on social media platforms is growing at a torrid pace — three times faster than traditional e-commerce platforms. Most of that growth will be driven by Gen Z and millennial shoppers, reported Accenture, which defines social commerce as shopping on a social media platform where a person’s entire experience, from discovery to final purchase, can be performed on the platform. The post Shopping on Social Media Platforms Forecast To Reach $1.2 Trillion by 2025 appeared first on E-Commerce Times.
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