TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop app while viewing product videos and influencer presentations. The post TikTok Opens Back Door to Integrated Platform Stores, Amazon Competition appeared first on E-Commerce Times.
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