Uber Eats pilots autonomous delivery with Serve Robotics, Motional – TechCrunch


Uber Eats is launching two autonomous delivery pilots in Los Angeles on Monday with Serve Robotics, a robotic sidewalk delivery startup, and Motional, an autonomous vehicle technology company.

The new programs are a part of a range of new products Uber is launching across its ride-hail and delivery platforms, which are being announced on Monday at the company’s Global Product Event.

The Motional partnership was originally announced in December and marks the first time Uber is partnering with an AV fleet provider, as well as the first time Motional is trying its hand at autonomous delivery. Until this point, Motional has focused on robotaxis, securing partnerships with companies like Lyft and Via.

Serve Robotics is actually an Uber spinout, so seeing the two partner in the delivery space isn’t surprising. But it’s notable that Uber isn’t working with Aurora on this, given the two companies’ partnership in the freight space, their shared history, and the fact that Uber is a major investor in Aurora. Aurora acquired Uber ATG, Uber’s self-driving arm, in 2020, and under the terms of the deal, Uber invested $400 million in the company, giving it a 26% stake.

Uber told TechCrunch the company is looking at partnering with more than one player in the space, and that the public might start to see more partnerships in the future.

Both of the pilots are starting out small and delivering food from only a few unnamed merchants (including, perhaps, an organic cafe and juicery called Kreation, given the above image in this article?). Serve’s program will focus on shorter trips in West Hollywood. Motional’s program will handle longer distance deliveries in Santa Monica, according to an Uber spokesperson.

“We’ll be able to learn from both of those pilots what customers actually want, what merchants actually want and what makes sense for delivery as we start to integrate our platform with AV companies,” said the spokesperson. “The hope is that they’re successful and that we learn over the coming months, and then figure out how to scale.”

serve robot with uber eats branding

Serve Robotics is partnering with Uber Eats on an autonomous delivery pilot in Los Angeles.

Customers will be charged for deliveries with both Serve and Motional, including the cost of food, according to Uber. It’s not entirely clear how Uber and Motional will swing that, though. In California, to be able to charge a fee for autonomous delivery, Motional would need to be granted a deployment permit from the Department of Motor Vehicles. So far, it only has a permit to test with a safety driver on board.

In answer to this, Uber said only that “Motional and Uber expect that certain delivery fees which might normally be applicable may not be charged during this initial phase.”

Motional did not respond to a request for comment.

There don’t appear to be any laws restricting companies from charging for deliveries made by sidewalk robots, so Serve is in the clear. Uber said that if a customer decides to tip a Serve robot, they’ll be reimbursed.

Uber Eats and Motional Unlocking on app

Uber Eats customers will be given a passcode to unlock an autonomous vehicle and receive their food delivery.

In addition, per the rules of Motional’s testing permit with the California DMV, a human safety operator will be on board the vehicle during deliveries. This operator will also drive the delivery vehicle manually when near customers’ drop-off locations, as needed, according to an Uber spokesperson.

Serve’s robots are capable of operating under Level 4 autonomy in some scenarios, the company has said. During the Uber pilot, the robots will be monitored by a remote operator who will take over in certain use cases, like crossing the street, Uber said.

Customers residing within one of the two geofenced test zones will see an option at checkout to have their food delivered by an autonomous vehicle. If they opt in, the customer can track the food like they normally would, and when it arrives, they will get a notification to meet the AV outside. Customers will get a passcode on their phone that will allow them to unlock the vehicle and grab the food, whether the meal is in one of Serve’s cooler-like robots or the backseat of one of Motional’s cars.



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